This Is Love, The Archies sixth album for Kirshner, was released in 1971, and was their last original album. It was produced by Ron Dante and Ritchie Adams instead of Jeff Barry, who produced all their other albums. The album contained all new material; nothing from the "Archie's Funhouse" series. At this point, it was safe to say that the group had made a final departure from their TV series alter-ego. In fact, the 1971 TV series "Archie's TV Funnies," contained no musical segments or mention of the musical group.
This album is considered "quite rare." Many Archies fans, including myself" were not aware of it's existance until the internet became popular. Finding a copy of this album is next to impossible. The album even eluded the Billboard album charts; to my knowledge, it did not chart at alThe single Together We Two, backed by Everything's Alright, from the Jingle Jangle album, was released to coincide with the release of the Greatest Hits album. It was later included on the This Is Love album, so one can say that it was the initial single release from the album. It was the lone Jeff Barry produced track on the album. The single peaked on the charts at #122.
The title track, This Is Love, backed by Throw A Little Love My Way, was released as a single to coincide with the release of the album. To my knowledge, the single did not chart at all. Two more tracks from the album appeared as "B" sides to future singles. Maybe I'm Wrong was the flip side to A Summer Prayer For Peace, and Hold On To Lovin' was the flip side to Love Is Living In You. Both singles were released in 1971. Neither single made the U.S. Billboard charts.