Although the label is the only aspect of The Beatles’ Apple venture to endure, there was more to it than half-baked or ephemeral concerns like Apple Electronics, the Apple Boutique and the almost still-born Apple Studio. Although sporadic, Apple Films lasted. The launch of Apple Corps Ltd in early 1968 was preceded in June 1967 by the formation of Apple Publishing, a concern designed to foster songwriting talent and propagate bands which The Fabs thought had potential. 94 Baker Street Revisited - the fifth in a series - compiles 22 tracks from Apple Publishing’s first year. Non-household names include Joker, The Perishers and Robert & Miles Priestley.
Run from one room in London’s Mayfair (the title comes from the address of the Apple Boutique, which Apple Publishing later shared) the venture's MD was Terry Doran, the partner of Beatles’ manager Brian Epstein in a car dealership. Beyond that, his other qualification was being Liverpudlian. He’s often touted as the "man from the motor trade" in Sgt. Pepper’s "She's Leaving Home".
What leaps out from this collection is how straight and quotidian much of this music is. The pull of “Strawberry Fields Forever” and Sgt. Pepper is hardly felt. Despite their groovy name, Coconut Mushroom’s “Anyday Now” is upbeat, beat group fare, more 1965 than 1967. Good, but way past its sell by date. Joker’s “Sailing” has a lovely, soaring chorus, but is otherwise weak and unmemorable - their “Festival of the Harvest Moon” is a trip though. Timon (a long-time friend of The Clash's Joe Strummer) stands out with his whimsical Donovan-isms. The Perishers might ask “how does it feel to fly high in the sky”, but their soul-pop wasn’t going to make anyone lift off. Of all those that passed through Apple Publishing’s doors only Gallagher and Lyle, the John Lennon-named Grapefruit and Badfinger (originally The Iveys) scored varying degrees of success. None of whom crop up on 94 Baker Street Revisited. Despite being stuffed with also rans, this is an essential and eye-opening piece of The Beatles jigsaw.
01. Focal Point - Sycamore Sid (Paul Tennant, Dave Rhodes) - 2:38
02. Focal Point - Love You Forever (Paul Tennant, Dave Rhodes) - 2:56
03. Focal Point - Never Never (Paul Tennant, Dave Rhodes) - 3:25
04. Focal Point - Girl On The Corner (Paul Tennant, Dave Rhodes) - 2:18
05. Focal Point - 'Cept Me (Paul Tennant, Dave Rhodes) - 2:51
06. Grapefruit - Dear Delilah (George Alexander) - 2:34
07. Grapefruit - Ain't It Good (George Alexander) - 2:37
08. Grapefruit - Lullaby (George Alexander) - 3:14
09. Grapefruit - Another Game (George Alexander) - 2:48
10. The Ways And Means - Breaking Up A Dream (George Alexander) - 2:26
11. Iveys - I'm Too Shy (Tom Evans) - 2:44
12. Iveys - Maybe Tomorrow (Tom Evans) - 2:44
13. Iveys - Tube Train (Ron Griffiths) - 2:26
14. Iveys - She Came Out Of The Cold (Tom Evans, Pete Ham) - 2:40
15. Iveys - I've Been There Once Before (Pete Ham) - 4:58
16. The Misunderstood - Children Of The Sun (Tony Hill, Rick Brown) - 2:49
17. The Misunderstood - I Unseen (Tony Hill, Rick Brown) - 2:02
18. The Misunderstood - Find A Hidden Door (Tony Hill, Rick Brown) - 2:14
19. Paintbox - Getting Ready For Love (George Alexander) - 3:01
20. John Fitch And Associates - Romantic Attitude (John Henry Fitch Jr.) - 3:21
21. John Fitch And Associates - Stoned Out Of It (John Henry Fitch Jr.) - 2:23
Original recordings all made 1967-1968 and previously unissued except where noted.
01. George Alexander - You've Got A Hold On Someone (1967) (George Alexander) - 3:07
02. Joker - Hold On (1968) (David Creech) - 3:42
03. Buddy Britten - It's You (Buddy Britten) - 2:05
04. George Alexander - This Little Man Mk 1 (George Alexander) - 2:40
05. Robert & Miles Priestley - Windy Love Affair (Robert Priestley, Miles Priestley) - 1:49
06. Buddy Britten - It's Better To Have Loved (Buddy Britten) - 2:12
07. Coconut Mushroom - Any Day Now (Colin Carter) - 2:49
08. Barry Alexander - Fairytale Princess (Barry Johnston) - 2:44
09. Joker - Jacqueline (David Creech) - 2:26
10. George Alexander - Fool From Upper Eden (George Alexander) - 3:36
11. Coconut Mushroom - Run Run Run (Colin Carter) - 2:03
12. Timon - Something New Everyday (1968) (Timon Murray) - 3:02
13. Joker - Sailing (David Creech) - 2:27
14. Coconut Mushroom - Mirror (Colin Carter) - 2:27
15. Timon - Who Needs A King (1968) (Timon Murray) - 2:58
16. Barry Alexander - Kingfisher (Barry Johnston) - 2:26
17. Joker - Festival Of The Harvest Moon (David Creech) - 3:20
18. Coconut Mushroom - Like A Butterfly (Colin Carter) - 2:58
19. Joker - Rip Van Winkle (David Creech) - 3:41
20. The Perishers - How Does It Feel (1968) (Dave Stephenson, Norman Bellis) - 3:00
21. Coconut Mushroom - Without Her (Colin Carter) - 2:42
22. Buddy Britten & Ronnie Droy - You Still Haven't Told Me (Ronnie Droy) - 2:25
Ty to Original Sharer.
"I hope for nothing, I fear nothing, I am free"