Friday, February 14, 2020

1910 Fruitgum Co ‎– 1910 Fruitgum Co (1970)



Biography by Jason Ankeny

The prototypical bubblegum group, the 1910 Fruitgum Company was the brainchild of Buddah Records house producers Jerry Kasenetz and Jeff Katz, also the masterminds behind such phenoms as the Ohio Express and the Music Explosion. The Kasenetz-Katz formula was a simple one: they enlisted anonymous studio musicians (in this case, vocalists Mark Gutkowski and Joey Levine -- also the singer in the Ohio Express -- along with guitarists Frank Jeckell, Pat Karwan, and Chuck Travis, horn player Larry Ripley, and drummers Rusty Oppenheimer and Floyd Marcus), and prolifically recorded lightweight, fluffy pop songs which found an eager audience in fans looking for an alternative to the edgier rock music of the late '60s. With the 1910 Fruitgum Company, the Kasenetz-Katz team scored their first major hit, the 1968 Top Five smash "Simon Says," launching the bubblegum craze; that same year they also scored with the singles "1, 2, 3 Red Light" and "Goody Goody Gumdrops," all three issued as title tracks from the group's first trio of LPs. 1969's "Indian Giver," the title cut from the Fruitgum Company's fourth album, was their last Top Five hit, and after one last LP, Hard Ride, the group disbanded; some of its members later resurfaced in the Kasenetz-Katz Singing Orchestral Circus.

1910 Fruitgum Co ‎– 1910 Fruitgum Co (1970)
Hansa ‎– 82579 IT


3 comments:

  1. Wow! this is Amazing! Do you know your hidden name meaning ? Click here to find your hidden name meaning

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  2. Thank You, some songs I've never heard before....cool!

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  3. Joey Levine NEVER sang with THE 1910 FRUITGUM COMP. Mark Gutkowski sang lead on all their singles after Indian Giver. I don't know the name of the one who sang lead on Indian Giver. After that song's release, Mark sang lead on all of 1910 Fruitgum Comp. songs. Whether or not they were released as singles. Joey Levine sang with Ohio Express. The original members were Floyd Marcus, drums, Frank Jeckell rhythm guitar, Pat Karwin lead guitar, Mark Gutkowski on the B3 Hammond organ. Rusty Oppenheimer came much later. They played on the syndicated show, THE UPBEAT SHOW several times at least 3. Mark stayed until the end but does not sing on their final album HARD RIDE. Although, Mark and his brother Tim wrote many of the songs on the album. Mark said he was almost 20 and was not making any money so he refused to work for them for the remainder of his contract. The record company stopped paying K&K, who stopped paying the band. BTW Mark was hand picked by K&K to sing lead on SIMPLE SIMON and the other songs. They had each of them sing S.S. and after Mark did his version, they said "you will sing it."

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